Is Your Homepage Immature?

Indi Young, in this essay, suggests that your home page reflect how your brand directives change over the year. We certainly have seasonal things like publication of the annual catalog, various conferences, ???, yet our home page is relatively static through the years.

Also suggests varying themes of the sort that might begin "we support ..." Ours might be "...train..." "..."

The wording is important; a while ago I read a synopsis of a web marketing book that coined the phrase "care words" for words that prompt a visceral response in your audience.

In retooling our home page, we ought to replace the random decorative images, and use more space for actual mission-related "brand directives."